Article by Vicki Lucas
It’s hard to give away something valuable. This is especially true when you are a self-published author. You believe you have created something out of sweat and tears that is going to bring you money. So, you boldly upload it to Kindle and wait for the whole world to buy.
But the book doesn’t “take off.” No one buys it. You’re happy for the $3.00 a month you’re making, but you need actual money to make a career out of it. You ask others for advice. The main thing people say is… “Give it away for free.” If you’re anything like me, you’ll resist the advice for several months. I have two words for you based on my experience.
Giving your book away for free goes against the grain. It’s difficult. There are all sorts of reasons not to give it away for free. Do any of these sound familiar? I spent two years working on Toxic. I deserve the money. It’s worth a whole more than I’m selling it for already. You’ve heard the excuses. You might have even made them.
On a whim, I decided to put it on Kindle for free for two days. Since it was a quick decision, I didn’t advertize it too much. I tweeted it. I put it on different places in Facebook. I contacted a handful of web pages that have sections for free e-books. That’s it. Looking back, I see so much more I could have done, but honestly I wasn’t expecting too much to happen with it. I thought I’d get about a thousand downloads and probably no sales.
No one was more surprised than I was when the tally rushed past 100 in the first hour! In fact, by the end of day two, I had 1,455 downloads! Yes, they are all free so that means I don’t get a penny (until they want the sequel, that is!). But something amazing happened after that. My sales have skyrocketed. I’ve gone from a very small trickle to a medium trickle. I am by no means rich, but I have enough earnings to buy a large pizza, and let me tell you, that pizza is going to taste awfully good. I’ve recently read that for every three you give away, you sell one. So be generous.
It’s been weeks since I offered Toxic for free, and the sales continue. They’ve slowed somewhat, but at least they are steady.
So, thank you so much to those who have supported Toxic and given it a try! I cannot say how much it means to me to see those numbers going up. God is good! I truly hope that you enjoy reading it. I’ll be watching the reviews to see what you have to say.
Oh, and another cool thing. I noticed that fifty-four of those copies went to people in the United Kingdom and four went to people in Germany. I am now an international author! And I’m dying to go for a book tour. If you’re interested in hosting me, email me and let’s chat!
Thanks again for the support. You guys are the best!
Have you given away an e-book? What was your experience with the give-away? How are sales now?
I have always struggled with the question “What are you going to be when you grow up?” I received my Bachelor’s in Psychology…only to find myself with no desire to work in that field. I switched careers to Teaching English as a Second Language and obtained a Master’s from Seattle Pacific University. Thankfully, I found joy in the classroom. Teaching at universities and community colleges gave me eleven years of incredible experiences, remarkable coworkers, and unforgettable friends from many different countries. However, the distant mountains began to call, and I responded, not knowing where I was going or what my purpose was. After a year and a half of traveling through the quiet places that are left in the world, I settled in Montana with my husband and my dog. I have begun to write the stories I heard on the wind.
Opening photo by Murray Conrad.